2021 Specialty Coffee Expo Offers ‘Build Your Own Coffee’ Business Workshop
Workshop attendees will design a signature beverage using their preferred setup and a unique coffee blend they make. Photo courtesy of Specialty Coffee Expo.
Last month, the Specialty Coffee Association, or SCA, announced that registration for the 2021 Specialty Coffee Expo was officially open. This four-day event in New Orleans will feature more than 400 exhibitors showcasing their most innovative coffee products and services.
This week, the Barista, Coffee Roasters, and Coffee Technicians Guilds announced a breakthrough workshop designed to inspire and educate coffee professionals of all skill levels while expanding their collaborative networks.
Working in teams, coffee enthusiasts will have the opportunity to “build a company” from scratch — from picking a name and writing a mission statement, choosing coffees to craft menus, selecting equipment, all the way to dialing in your preferred brewing method and serving the ideal cup of coffee.
Workshop attendees will be mentored by guild leadership throughout the entire experience and discover how fun and functional collaboration can be.
In a statement from the SCA, the three individual guild-led sessions will focus on three key areas:
- With the Coffee Roaster Guild, you will create a coffee blend that fits your designed business by post-blending different coffees. You will delve into sample roasting and decide what approach to take for your coffee business.
- With the Barista Guild, you will choose from selected equipment to create your ideal working countertop for baristas. You will then design a signature beverage using your preferred setup and the unique coffee blend you made.
- With the Coffee Technicians Guild, you will take a deep dive into the inner workings of the machines you have chosen for your coffee business. Harness the best water for your coffee business, learn how to balance the perfect coffee extraction and low machine corrosion, and deepen your knowledge of how and why machines work the way they do and how to identify, fix, and prevent common issues when they happen.
The All-Guild Workshop features:
- Networking
- Hands-on exercises led by guild leadership
- Roundtable discussion
- Collaboration and teamwork
- Access to equipment and coffee
- Snacks
- Participation gift
There are two sessions to choose from: Thursday, Sept. 30, 2021, from 1 p.m. to 5 p.m., and Friday, Oct. 1, 2021, 8:30 a.m to 12:30 p.m. Early bird pricing of $95 ends Aug. 18; after that, it increases to $120.
Kelly Getzelman is a former staff writer for Coffee or Die Magazine. A retired Navy SEAL chief petty officer, Getzelman has nearly two decades of special operations experience and is always ready to ship out on his next epic coffee adventure.
Biden will award the Medal of Honor to a Vietnam War Army helicopter pilot who risked his life to save a reconnaissance team from almost certain death.
Ever wonder how much Jack Mandaville would f*ck sh*t up if he went back in time? The American Revolution didn't even see him coming.
A nearly 200-year-old West Point time capsule that at first appeared to yield little more than dust contains hidden treasure, the US Military Academy said.
Since the 1920s, a low-tech tabletop replica of an aircraft carrier’s flight deck has been an essential tool in coordinating air operations.
For nearly as long as the Army-Navy football rivalry, the academies’ hoofed mascots have stared each other down from the sidelines. Here are their stories.
Zelenskyy said on his Telegram channel the weapon was produced by Ukraine’s Ministry of Strategic Industries but gave no other details.
Ambushes make for great action scenes. Here are seven of the best to ever grace the big screen.
South Korea’s Joint Chiefs of Staff said in a statement that the launch occurred Wednesday but gave no further details, such as how far the missile flew.
