Workshop attendees will design a signature beverage using their preferred setup and a unique coffee blend they make. Photo courtesy of Specialty Coffee Expo.
Last month, the Specialty Coffee Association, or SCA, announced that registration for the 2021 Specialty Coffee Expo was officially open. This four-day event in New Orleans will feature more than 400 exhibitors showcasing their most innovative coffee products and services.
This week, the Barista, Coffee Roasters, and Coffee Technicians Guilds announced a breakthrough workshop designed to inspire and educate coffee professionals of all skill levels while expanding their collaborative networks.
Working in teams, coffee enthusiasts will have the opportunity to “build a company” from scratch — from picking a name and writing a mission statement, choosing coffees to craft menus, selecting equipment, all the way to dialing in your preferred brewing method and serving the ideal cup of coffee.
Workshop attendees will be mentored by guild leadership throughout the entire experience and discover how fun and functional collaboration can be.
In a statement from the SCA, the three individual guild-led sessions will focus on three key areas:
The All-Guild Workshop features:
There are two sessions to choose from: Thursday, Sept. 30, 2021, from 1 p.m. to 5 p.m., and Friday, Oct. 1, 2021, 8:30 a.m to 12:30 p.m. Early bird pricing of $95 ends Aug. 18; after that, it increases to $120.
Kelly Getzelman is a former staff writer for Coffee or Die Magazine. A retired Navy SEAL chief petty officer, Getzelman has nearly two decades of special operations experience and is always ready to ship out on his next epic coffee adventure.
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