Intel

7 Unit Mottos that Came Straight out of Combat

June 4, 2021Coffee or Die
U.S. Marines with 7th Marine Regiment, 1st Marine Division conduct a hike on Camp Wilson, Marine Corps Air Ground Combat Center, Twentynine Palms, California, Nov. 2, 2019. U.S. Marine Corps photo by Pfc. Patrick King.

U.S. Marines with 7th Marine Regiment, 1st Marine Division conduct a hike on Camp Wilson, Marine Corps Air Ground Combat Center, Twentynine Palms, California, Nov. 2, 2019. U.S. Marine Corps photo by Pfc. Patrick King.

Most units in the military have a motto they use to stand out. Some of them are even pretty cool. But the most badass unit mottos are forged in the crucible of combat.


Here are seven units that live by the immortal words uttered in battle:


1. “Keep up the fire!” – 9th Infantry Regiment


The 9th Infantry Regiment has a long history, but its service in China is particularly noteworthy. Not only did the 9th pick up its regimental nickname, Manchu, from its time there — but also the unit’s motto.


During the regiment’s assault on the walled city of Tientsin, the flag bearer was killed and the regimental commander took up the colors.


He was immediately targeted by Chinese snipers and mortally wounded himself. His dying words to his men were “Keep up the fire!”


The unit successfully stormed the city and captured it from the Boxers.


2. “I’ll try, sir” – 5th Infantry Regiment


During the War of 1812, the 21st Infantry Regiment engaged the British at the Battle of Lundy’s Lane.


After the Americans were decimated by British artillery on the high ground, Lt. Col. James Miller, the regimental commander, was given the near suicidal task of launching an assault to capture the guns. He simply responded, “I’ll try, sir.”


The 21st advanced on the British position and fired a volley that swept the artillerymen from their guns. They then charged with bayonets, driving off the remaining British troops and capturing the guns.


When the 21st was absorbed by the 5th Infantry, with Col. Miller in command, his famous word “I’ll try, sir” became the regiments official motto.


Major General Charles D.W. Cahnam. U.S. Army photo via Wikimedia Commons.

3. “These are my credentials” – 8th Infantry Division


After landing in Normandy in July 1944, the 8th Infantry Division was part of the arduous task of liberating the port city of Brest. After weeks of hard fighting, the Germans finally capitulated on Sept. 19.


When Brig. Gen. Charles Canham, deputy commander of the division, arrived to accept the surrender of the German commander, Gen. Ramcke, the senior German officer demanded to see the American’s credentials. Canham, simply pointed to his battle-hardened soldiers and replied, “These are my credentials.”


rangers, combat
U.S. Army Rangers of the 75th Ranger Regiment conduct field training for a unit TFT (Task Force Training) operation on Joint Base Lewis – McChord, Wa., Aug. 20, 2019. Rangers use this type of training to maintain a high level of mission readiness. (U.S. Army photo by Spc. Garrett Shreffler)

4. “Rangers lead the way!” – 75th Ranger Regiment


The Rangers of WWII spearheaded many Allied invasions, particularly on D-Day at Normandy. The Rangers of the 2nd and 5th Ranger Battalions found themselves pinned down on Omaha beach along with the rest of the assault force.


Trying to inspire the shell-shocked men of the 29th Infantry Division, Brig. Gen. Norman Cota, the assistant division commander, came across the men of the 5th Ranger Battalion. When they identified themselves as Rangers Cota then gave one of the most famous orders in the history of the U.S. Army: “Well, goddammit then, Rangers, lead the way!”


Their efforts effected the first break through on Omaha and what would later become their motto — Rangers lead the way.


5. “I’ll face you!” – 142nd Infantry Regiment


The 142nd first saw action as part of the 36th Infantry Division in World War I. After facing heavy fighting near the village of St. Etienne, the regiment faced off against the Germans at the Aisne River. The regiment sent a patrol across the river to reconnoiter behind enemy lines.


As they attempted to return to friendly lines, they came under heavy fire from the Germans. A young lieutenant, inspiring his men, turned towards the Germans and shouted, “I’ll face you!” and refused to turn his back.


His quote eventually became the regimental motto.


6. “Nothing in Hell must stop the Timberwolves” – 104th Infantry Division


The 104th Infantry Division was a unique formation.


Having trained specifically as a nightfighting unit, the division then received a unique commander — Mej. Gen. Terry de la Mesa Allen. A combat commander who had previously commanded the 1st Infantry Division in Africa and Sicily, he had an unorthodox command style combined with a hard-charging attitude.


When Allen took command, he gave the division its new motto, “Nothing in hell must stop the Timberwolves,” and he meant it.


The 104th fought under numerous Allied commands and was always held in the highest regard, often being cited as the finest assault division. Through courage, grit, and determination the Timberwolves defeated the Germans and lived up to their motto.


7. “Let ’em have it!” – 59th Infantry Regiment


The 59th Infantry Regiment shipped to France during World War I as part of the 7th Brigade. During the Meuse-Argonne Offensive, the 59th took part in the fighting around Chateau-de-Diable.


During the engagement, a squad approached from the Chateau. Initially the men held their fire, afraid of gunning down friendly forces, until a sergeant with the regiment realized the mistake and yelled out, “They come from the wrong direction, let ’em have it!”


It was later discovered that the squad was German soldiers in American uniforms and the sergeant’s words became the unit motto.


This article was originally published on We Are The Mighty. Follow @WeAreTheMighty on Twitter. 



Coffee or Die
Coffee or Die

Coffee or Die is Black Rifle Coffee Company’s online lifestyle magazine. Launched in June 2018, the magazine covers a variety of topics that generally focus on the people, places, or things that are interesting, entertaining, or informative to America’s coffee drinkers — often going to dangerous or austere locations to report those stories.

More from Coffee or Die Magazine
navy seal training
Navy SEALS Training Plagued by Massive Problems, According To Investigation

Medical oversight and care were “poorly organized, poorly integrated and poorly led and put candidat...

memorial day arlington
Memorial Day Is a Day of Remembrance, Not Celebration

Memorial Day was created as a remembrance to honor the fallen by decorating graves — a holiday meant...

air force joint chiefs
Air Force Fighter Pilot Tapped As Next Joint Chiefs Chairman Has History of Firsts

The Air Force fighter pilot about to be nominated as the next chairman of the Joint Chiefs of Staff ...

sowf special operations warrior foundation
BRCC Donates $500K to Special Operations Warrior Foundation

In an effort to continue Black Rifle Coffee Company’s mission of supporting the veteran community, B...

Coca Cola 600
BRCC to Honor Fallen Marine During NASCAR’s Legendary Coca-Cola 600

Black Rifle Coffee Company will honor Marine Gunnery Sgt. Joseph Menusa during NASCAR’s Coca-Cola 600 this Memorial Day. Menusa was killed in 2003 during the invasion of Iraq.

uss gerald r. ford oslo
US Aircraft Carrier Arrives In NATO Member Norway, To Take Part In Drills

The nuclear-powered ship USS Gerald R. Ford entered the Oslo fjord escorted by a rapid dinghy-type boat with armed personnel on board.

adam driver indy 500
Marine Vet, Actor Adam Driver Named Honorary Starter for Indianapolis 500

Two-time Academy Award nominee Adam Driver, who will soon be starring as Enzo Ferrari in a biopic of...

  • About Us
  • Privacy Policy
  • Careers
Contact Us
  • Request a Correction
  • Write for Us
  • General Inquiries
© 2023 Coffee or Die Magazine. All Rights Reserved