Coffee Machine Manufacturer De’Longhi Names Brad Pitt as Global Ambassador

September 9, 2021Kelly Getzelman

Photo courtesy of Brad Pitt/Plan B/Facebook.

Italian coffee machine manufacturer the De’Longhi Group, a worldwide leader in at-home espresso coffee machines, announced a new global communication campaign starring Academy Award-winning actor Brad Pitt Thursday, Sept. 2.

The campaign’s debut featured a launch video on YouTube that shows a typical day in Pitt’s life, ending with his return home to enjoy his “perfect moment” sipping a De’Longhi-made cappuccino.

“Our Group has experienced extraordinary growth in recent years, and the segment of espresso coffee machines for the households has taken on a central role in this expansion,” De’Longhi Group CEO Massimo Garavaglia said in a release. “We believe that Brad Pitt is the perfect ambassador to tell the world about the spirit of the De’ Longhi brand: bold and international but at the same time sophisticated and elegant, sensitive to issues of sustainability, and a lover of art and design.”

The announcement adds to the growing trend of coffee companies enlisting A-list celebrities to serve as global brand ambassadors.

De’Longhi’s one-minute campaign launch video features Pitt riding along the coast on his motorcycle to pick up a bag of fresh, whole-bean coffee before returning home to enjoy a cappuccino. The video also shows Pitt using De’Longhi’s all-new Dinamica Plus, a fully automatic espresso machine capable of preparing 16 barista-style beverages at the touch of a button.

Damien Chazelle, the Oscar-winning director of La La Land, directed the promotional video.

“To me coffee is not just a drink. It creates connections, it allows you to carve a moment for yourself; to pause and enjoy the moment,” Pitt told People magazine in an interview. “I find this ability to stop, appreciate the moment and life in general—to be typically European and to me—truly inspiring.”

As De’Longhi’s ambassador, Pitt follows in the footsteps of fellow actor George Clooney, who has long been associated with Nestle SA’s Nespresso brand.

Read Next: Expectation Versus Reality: The War in Afghanistan

Kelly Getzelman
Kelly Getzelman

Kelly Getzelman is a former staff writer for Coffee or Die Magazine. A retired Navy SEAL chief petty officer, Getzelman has nearly two decades of special operations experience and is always ready to ship out on his next epic coffee adventure.

More from Coffee or Die Magazine
Dear Jack: I'm Retiring From The Military — Help!

In this installment of “Dear Jack,” Marine veteran Jack Mandaville helps a career service member figure out life after retirement.

March 31, 2023Jack Mandaville
navy chaplains suicide prevention
US Navy Deploys More Chaplains For Suicide Prevention

Growing mental health distress in the ranks carries such grave implications that the U.S. chief of n...

March 31, 2023Associated Press
ukraine lessons learned
Opinion & Essay
Nolan Peterson: Lessons From Russia's Invasion of Ukraine

After living in and reporting from Ukraine the last nine years, conflict journalist Nolan Peterson h...

March 30, 2023Nolan Peterson
black hawk crash kentucky
9 Killed In Army Black Hawk Helicopter Crash In Kentucky

Nondice Thurman, a spokesperson for Fort Campbell, said Thursday morning that the deaths happened the previous night in southwestern Kentucky during a routine training mission.

March 30, 2023Associated Press
richard stayskal act military medical malpractice
DOD Denies Most Stayskal Act Malpractice Claims

Master Sgt. Richard Stayskal was diagnosed with lung cancer long after military doctors missed a tum...

March 29, 2023Maggie BenZvi
ukrainian wounded soldiers
‘On Tour In Hell’: Wounded Ukrainian Soldiers Evacuated

With bandaged heads and splinted limbs, the wounded soldiers are stretchered into the waiting medica...

March 27, 2023Associated Press
US oil mission
US Launches Airstrikes in Syria After Drone Kills US Worker

While it’s not the first time the U.S. and Iran have traded airstrikes in Syria, the attack and the ...

March 24, 2023Associated Press
The Gift jason dunham
‘The Gift’ Explores the Life and Legacy of Medal of Honor Recipient Jason Dunham

"The Gift" tells the story of the first Marine to receive the Medal of Honor after the Vietnam War. ...

March 24, 2023Mac Caltrider
  • About Us
  • Privacy Policy
  • Careers
Contact Us
  • Request a Correction
  • Write for Us
  • General Inquiries
© 2023 Coffee or Die Magazine. All Rights Reserved