Is your dad as hard to buy for as ours? Coffee or Die has you covered. Photo by Kurtis Frasier/Coffee or Die.
It’s less than two weeks until Father’s Day, and you’re still trying to figure out what to get your dad? He won’t be mad … just disappointed.
If you need some help finding something Dad will actually use and enjoy, we’ve compiled a list of new products from Black Rifle Coffee Company and other veteran-owned companies that are sure to be a hit with your family patriarch. So forget about the new grill-master tongs you were eyeing — we have apparel, coffee, and gear suggestions to ensure you stay his favorite child.
If your dad is a coffeehead, the BRCC team has made gifting easy for you. If you know Dad’s roast preference, choose from our light, medium, and dark roast bundles. If you’re still trying to help him figure out a favorite, or if he likes to switch it up, check out our new roast bundle and Complete Mission Fuel Kit.
You can never go wrong with Tacticock. Photo by Kurtis Frasier/Coffee or Die.
Price: $28
Most dads have that one shirt they wear so often and for so long that it wears too thin for public decency. It becomes the “mowing shirt,” but still sometimes sneaks into a daily rotation. Help Dad out with a sweet new shirt — and retire those old ones while he’s not looking.
The legendary Tacticock and his elite unit of tactical peckers have been making a name for themselves. One could even say that this gun-toting rooster has become the stuff of legends. Finally, a veteran T-shirt that really clucks.
No matter what he says, Dad never has enough coffee mugs. Black Rifle Coffee Company photo.
Price: $19.99
Need a little pew with your brew? These patriotic coffee mugs are designed to keep pew pros everywhere caffeinated and mission-focused. As a veteran-owned company, we take any opportunity to pay homage to our military background. Show your support for the veteran community with these badass, American-made coffee mugs.
If your dad is always heading to the range, hitting the trails, or just commuting to and from the office, check out our Stanley, Yeti, and Fellow travel mugs.
For the dad who’s on the move and wants his coffee fresh, look no further than the BRCC Coffee Can or Long Range Carry Bag to transport gear, a Bodum Kettle for hot water, the BRCC x Fellow Clara French Press to brew a fresh pot.
If Dad went from pew pro to business pro, this accessory set is the perfect gift. Image from Assault Forward.
Price: $74.99
Did Dad make it through Boots to Business and now attends every networking event known to mankind? Set him up with a matching lapel pin, cufflinks, and tie clip from Assault Forward. Founded by three Army veterans, their mission isn’t just to help other vets display pride in their service in the workplace, but also to donate pins to transitioning service members and continue the conversation of service both at networking events and during the interview process.
Black Rifle Coffee and Outsider come together for the perfect travel mug. Photo by Kurtis Frasier/Coffee or Die.
Price: $45
The perfect travel mug has finally arrived. BRCC teamed up with veteran-owned Outsider to bring you this kickass take on their AM Coffee Mug. Their patent-pending swivel handle makes it easy for you to move the handle out of the way so you can actually use your car cup holder. Have the brilliant minds over at Outsider finally invented the perfect insulated coffee mugs? Grab one and judge for yourself.
Nothing says freedom like an American flag rendered in firearms. 'Merica. Photo by Kurtis Frasier/Coffee or Die.
Price: $25
Freedom never goes out of style, and neither do these OG patriotic tank tops from the Article 15 days. This throwback tank is breathable, comfortable, and radiates pure freedom.
Flip flops for more than the beach. Image from Combat Flip Flops.
Price: $69.99
Former Army Ranger Matt Griffin launched Combat Flip Flops, which was featured on Shark Tank in 2016, out of his basement. It produced 4,000 pairs of flip-flops before moving aboveground and expanding production. This veteran-owned operation continues to update their flops, and the new AKs have an ergonomic footbed. So even if Dad ran on pavement for his entire military career, his knees won’t hate him when he wears these flip flops. Bonus: They offer amputee retrofit straps for dads operating with a prosthetic.
Help Dad tame his facial beast with this beard oil trio. Photo courtesy of Dashfire Beards.
Price: $49.95
Dashfire Beards is a veteran-owned company selling beard oil and beard grooming products that encourage its clientele to “Serve your beard like you served your country.” If Dad is no longer serving or is on extended leave, this trio of oils and a beard comb will help him rock a beard any service member would envy.
Kind of like coffee mugs, Dad can never have enough seasoning options. Photo courtesy of Frag Out Flavor.
Price: $78.99
For the dad who loves grilling, smoking, or any other means of cook meat outside, there’s no reason not to grab a seasoning set from Frag Out Flavor. Their BBQ Pack features blend names that are undoubtedly veteran-centric, with a Chem Ops savory rub and a Salty SGT steak and burger seasoning.
This Wagyu bundle will secure your place as Dad's favorite — and if you're lucky, he'll even let you stay for dinner. Photos courtesy of KC Cattle Company.
Price: $119.99
Take a leap of faith and order Dad a Wagyu beef sampler that absolutely slays on the grill or smoker. Owned and operated by former Army Ranger Patrick Montgomery, KC Cattle Company is a direct-to-consumer ranch whose claim to fame is its world-famous Wagyu beef hot dogs, which are included in the New-To-Wagyu package.
Bourbon + barbecue = a perfect weekend. Photo courtesy of Mutt's Sauce.
Price: $19.56
Who doesn’t love a limited-edition product? Especially when that product comes from a generationally veteran-owned company, can be used for grilling, and contains alcohol. Checks all the boxes for a great weekend. This bourbon sauce is infused with award-winning Rubicon Creek Bourbon Whiskey from Dayton Barrel Works, so there’s no faux bourbon flavoring — it’s real alcohol. Just try not to drink the bottle of sauce.
Every dad needs a sturdy timepiece. Photo courtesy of Outcast Watches.
Price: $1,100
Induct Dad into the cool-guy watch club with the LGOP from veteran-owned and Texas-based Outcast Watches. For those not familiar, LGOP is an Army acronym for “little group of paratroopers.” The watches feature a 44mm 316l stainless steel case with a Miyota 9122 automatic self-winding movement with month/day subdials and date window. It’s topped off with a domed sapphire crystal with an anti-reflective coating, and each comes with silicone straps.
Pocket squares are the perfect subtle way for Dad to rep his service. Photo courtesy of Pocket Square Heroes.
Price: $24.99
If lapel pins aren’t his thing, but Dad is out in the civilian world and would like to subtly show proof of service, up his pocket-square game. From service branches to military awards, Pocket Square Heroes has many options for service members and veterans, as well as first responders and patriots.
Lauren Warner is the managing editor of the BRCC Blog. She's only slightly connected to the military community, growing up as an Army brat before serving in the Army herself as a public affairs specialist, then becoming an Army spouse and caregiver. With degrees in English, journalism, and a master's in marketing, to say that she enjoys reading and writing might be an understatement. She spends her free time drinking too much coffee and going on adventures with her husband and three dogs (yes, they're all rescues).
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