In its NASCAR Xfinity Series debut on February 15, Noah Gragson’s No. 9 Chevy Camaro stock car featuring sponsorship logos from TrueTimber, Bass Pro Shops, and Black Rifle Coffee Company, was the first to cross the finish line. In 37 starts, this was Gragson’s first career Xfinity Series win.
“I’m so thankful for this opportunity, and very, very proud of this team,” Gragson said during the NASCAR interview at Victory Lane. “Everybody from JR Motorsports, this 9 team, everybody who works in the fab shop, Hendrick Motorsports — for just allowing this to happen. The power was awesome. […] Man, I’m speechless right now, I didn’t think this would come.”
“I spent a lot of time with Dale Jr. this week, talked to him for about two hours and wanted to be a better speedway racer,” Gragson continued. “He told me, ‘Go have fun. Wreckers or checkers. Manage your gaps. You gotta be there at the end, and just go lead the damn thing.’ So, that’s what we did. So thankful for everybody at Bass Pro Shops — make sure you guys go get your Black Rifle Coffee right in Bass Pro Shops.”
In a video released on February 11, NASCAR’s Dale Earnhart Jr. announced that Black Rifle Coffee Company is joining his racing team, JR Motorsports. BRCC has partnered with TrueTimber and Bass Pro Shops as a sponsor on Noah Gragson’s No. 9 Chevy stock car. In addition to the Xfinity Series in Daytona, Gragson will race the No. 9 Bass Pro/BRCC car at the Las Vegas Motor Speedway on February 22 and the Charlotte Motor Speedway on May 23.