Military

Massacre in Buffalo Points to Rise in Racially Motivated Mass Shootings

May 17, 2022The Conversation
black shoppers

Buffalo Police officers at a Tops Friendly Market on May 14, 2022. in Buffalo, New York. A gunman shot and killed 10 people, mostly black shoppers. Photo by John Normile/Getty Images.

By Jillian Peterson, Professor of Criminal Justice, Hamline University; and James Densley, Professor of Criminal Justice, Metropolitan State University


An apparently racially motivated attack at a supermarket in Buffalo, New York, resulted in 10 deaths on May 14, 2022, with the teenage suspect allegedly targeting Black shoppers in a prominently African American neighborhood.


Mass public shootings in which four or more people are killed have become more frequent, and deadly, in the last decade. And the tragedy in Buffalo is the latest in a recent trend of mass public shootings taking place in retail establishments.


We are criminologists who study the life histories of public mass shooters in the United States. Since 2017, we have conducted dozens of interviews with incarcerated perpetrators and people who knew them. We also built a comprehensive database of mass public shootings using public data, with the shooters coded on over 200 different variables, including location and racial profile.


black shoppers
Police and mourners gather near a Tops Grocery store in Buffalo, New York, on May 15, 2022. – Grieving residents held vigils Sunday after a white gunman who officials have deemed “pure evil” shot dead 10 people at a grocery store in a racially motivated rampage. Photo by Usman Khan/AFP via Getty Images.

What do we know about supermarket mass shootings?


Only one shooting in our database prior to 2019 took place at a supermarket. In 1999, a 23-year-old white male with a history of criminal violence killed four people at a supermarket in Las Vegas. However, there has been a raft of mass shootings at American supermarkets since.


The Buffalo shooting on May 14, 2022, is similar to an August 2019 shooting at a Walmart in El Paso, Texas. On that occasion, the 21-year-old white suspect posted a racist rant on social media before allegedly driving some distance to intentionally target racial and ethnic minority shoppers. He has been charged with killing 23 people.


Another shooting in 2019 took place at a Kosher grocery store in Jersey City, New Jersey. Two perpetrators, a man and woman, both Black and around the age of 50 with a criminal and violent history, murdered four people before being killed in a shootout with police. Social media posts and a note left behind indicated an antisemitic motive.


Then in March 2021, a 21-year-old man of Middle Eastern descent with a history of paranoid and anti-social behavior entered a King Soopers in Boulder, Colorado, and shot dead 10 people. Six months later, in September 2021, a 29-year-old Asian man killed one person and injured 13 others at a Kroger supermarket in Tennessee. The perpetrator, who worked at the store, was asked to leave his job that morning. He died by suicide before the police arrived on the scene.


People mourn near a Tops Grocery store in Buffalo, New York, on May 15, 2022, the day after a gunman shot dead 10 people. Photo by Usman Khan/AFP via Getty Images.

No one profile of a retail shooter


Mass shootings are socially contagious. Perpetrators study other perpetrators and learn from each other, which may explain the rise in supermarket shootings in the past few years. However, the data shows there is no one profile of a supermarket mass shooter.


Racial hatred is a feature of about 10% of all mass public shootings in our database. Our analysis suggests that when it comes to retail shooters, around 13% are driven by racism – so slightly above the average for all mass shooting events.


Some grocery stores by their nature may be frequented predominantly by one racial group – for example, Asian markets that cater to local Asian communities.


But racial hatred appears to be just one of many motivations cited by retail shooters. Our data points to a range of factors, including the suspect’s own economic issues (16%), confrontation with employees or shoppers (22%), or psychosis (31%). But the most common motivation among retail shooters is unknown (34%).


Chart by The Conversation. Source: The Violence Project Database.

Like the Buffalo shooter, 22% of perpetrators of retail mass shootings left behind something to be found, a “manifesto” or video to share their grievances with the world. And nearly half of them leaked their plans ahead of time, typically on social media.


The lack of a consistent profile doesn’t leave us helpless. Our research suggests many strategies to prevent mass shootings – from behavioral threat assessment to restricting access to firearms for high-risk people. And the way to stop the social contagion of mass shootings is to stop providing perpetrators with the fame and notoriety they seek.


This story appeared first in The Conversation on May 15, 2022. The Conversation is a community of more than 135,400 academics and researchers from 4,192 institutions.


Read Next: Convicted Texas Drug Dealer Faces Life in Prison for Shooting Cop



The Conversation
The Conversation

The Conversation is a nonprofit, independent news organization dedicated to unlocking the knowledge of experts for the public good.

More from Coffee or Die Magazine
Coffee Or Die Photo
From the Team Room to Team Room Design: An Operator’s Creative Journey

BRCC partners with Team Room Design for an exclusive T-shirt release!

Coffee Or Die Photo
Get Your Viking On: The Exclusive 30 Sec Out BRCC Shirt Club Design

Thirty Seconds Out has partnered with BRCC for an exclusive shirt design invoking the God of Winter.

Grizzly Forge BRCC shirt
Limited Edition: Grizzly Forge Blades on an Awesome BRCC Shirt

Lucas O'Hara of Grizzly Forge has teamed up with BRCC for a badass, exclusive Shirt Club T-shirt design featuring his most popular knife and tiomahawk.

BRCC Limited Edition Josh Raulerson Blackbeard Skull Shirt
From Naval Service to Creative Canvas: BRCC Veteran Artist Josh Raulerson

Coffee or Die sits down with one of the graphic designers behind Black Rifle Coffee's signature look and vibe.

Medal of Honor is held up.
Biden Will Award Medal of Honor to Army Helicopter Pilot Who Rescued Soldiers in Vietnam Firefight

Biden will award the Medal of Honor to a Vietnam War Army helicopter pilot who risked his life to save a reconnaissance team from almost certain death.

dear jack mandaville
Dear Jack: Which Historic Battle Would You Want To Witness?

Ever wonder how much Jack Mandaville would f*ck sh*t up if he went back in time? The American Revolution didn't even see him coming.

west point time capsule
West Point Time Capsule Yields Centuries-Old Coins

A nearly 200-year-old West Point time capsule that at first appeared to yield little more than dust contains hidden treasure, the US Military Academy said.

  • About Us
  • Privacy Policy
  • Careers
Contact Us
Contact Us
© 2024 Coffee or Die Magazine. All Rights Reserved