WATCH: Mat Best and Black Rifle Coffee Company Just Dropped the Perfect Memorial Day Video

May 28, 2021Marty Skovlund Jr.
Mat Best Memorial Day Black Rifle Coffee Company

Mat Best and friends during filming of their new Memorial Day music video. Screenshot via YouTube.

“Here’s to the good times, here’s to the bad times, and the memories we’ll always have.”

The most simple words, the most direct phrases, often land the hardest. As the nation winds down its longest war, maybe this Memorial Day weekend lands a little differently for some.

But most of America is preparing for this weekend the way that it usually does: cleaning off the grill, packing the fridge, and looking forward to a three-day weekend spent with friends and family. Many veterans dig out old pictures of friends who didn’t make it home to post to social media, while others prepare their hot takes about why Americans should not celebrate the weekend — that it’s a solemn day of remembrance.

But Mat Best, Jarred Taylor, Danny Worsnop, and about 20 of their closest friends dropped a new music video today, “Lay the Warriors to Rest,” that reminds everyone that, yes, you should remember — but it’s okay to celebrate, too.

In a social media post earlier today, Jarred Taylor said, “Mat and I set out with the concept in 2015 but it was so important and sensitive it couldn’t be rushed or written the wrong way … it turned out exactly how we wanted it to!”

Indeed, the words strike deep and leave room for anyone listening to impose their own memories of days gone by, and friends no longer here. It’s not solemn, it’s not cheesy, and it’s certainly not melodramatic. It’s the perfect reminder of how we should all approach this weekend.

Check it out for yourself below, and this weekend, remember to celebrate the good times, remember the bad times, and the memories we’ll always have.

Marty Skovlund Jr.
Marty Skovlund Jr.

Marty Skovlund Jr. is the founding editor of Coffee or Die Magazine. As a journalist, Marty has covered the Standing Rock protest in North Dakota, embedded with American special operation forces in Afghanistan, and broken stories about the first females to make it through infantry training and Ranger selection. He has also published two books, appeared as a co-host on History Channel’s JFK Declassified, and produced multiple award-winning independent films.

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