OSD Teams with Xbox for Veteran Fundraising Efforts

February 25, 2020Maggie BenZvi
osd xbox

Photo courtesy of OSD’s Facebook page.

Outperform Serve and Develop, or OSD, is a nonprofit organization that has made a name for itself by providing gaming consoles to actively deployed service members. This month, the organization has been presented with a huge opportunity from Microsoft. For every dollar raised for OSD between now and March 31, Xbox will match it up to $250,000.

Owning an Xbox is not necessary to participate. People can sign up to donate or fundraise on OSD’s website. OSD and Tiltify will work together so that “individual streamers, Esports teams, developers and gaming communities can sign up and have access to a full set of integrations and features for charity streaming on platforms including Twitch, Mixer, Facebook Gaming and Youtube,” according to OSD.

“It’s the natural progression of the relationship,” said Glenn D. Banton Sr., OSD’s CEO, of this new project with Microsoft. The two organizations have been cooperating since before the Xbox One was released.

osd xbox
An overseas supply drop. Photo courtesy of OSD

“I think where it all came together was with the #givewithxbox campaign in the fall of 2018,” Banton explained. “We got to go out and film this amazing spot with Travis Pastrana and Nitro Circus. That really solidified our ability to work together as partners who understand this bigger picture and this bigger story.”

OSD uses its programs — such as Supply Drops and Games for Grunts, which provide active duty military members on deployment with items like gaming consoles — as a starting point to create a solid ecosystem of support for service members when they come home.

“We see the gaming piece as something that is a piece of an individual’s life,” Banton said. “It catalyzes a connection. So that’s been our viewpoint on gaming since we existed. It’s about the gaming, but it’s not about the gaming.”

The social aspects of Xbox gaming are particularly well-suited for OSD’s mission. “A deployed family member can communicate with a kid or husband or wife back home through that as a technology medium,” said Banton.

According to Banton, the matching funds from Microsoft will be a boon to all of their programs, not just the Supply Drops. “We see those as front ends of the funnel,” he said. “We’re often times utilizing those programs to then develop a relationship with a service member, veteran, family member — so when they have those other types of transitional social needs, professional development, there’s less time having to look for the new tribe or the new community. We’re already there, we’ve already been there, and that’s understood.” 

“Naturally, because of the tie in, a lot of it will be emphasized on the Supply Drop side,” he added.

Banton said he hopes that this campaign will help OSD make inroads to new donors in the gaming community. “Folks that may have never heard of us before are able to make an educated decision and hopefully put some effort in and some investment to supporting something so great for our troops,” he said.

“We have a natural story that connects back into gaming,” Banton continued. “It’s more than just gaming — it’s connection, it’s shared experience.”

Maggie BenZvi
Maggie BenZvi

Maggie BenZvi is a contributing editor for Coffee or Die. She holds a bachelor’s degree in political science from the University of Chicago and a master’s degree in human rights from Columbia University, and has worked for the ACLU as well as the International Rescue Committee. She has also completed a summer journalism program at Northwestern University’s Medill School of Journalism. In addition to her work at Coffee or Die, she’s a stay-at-home mom and, notably, does not drink coffee. Got a tip? Get in touch!

More from Coffee or Die Magazine
US: War Crimes on All Sides in Ethiopia's Tigray Conflict

The Biden administration announced Monday that it has determined all sides in the brutal conflict in Ethiopia’s northern Tigray region committed war crimes and crimes against humanity.

March 20, 2023Associated Press
military pilots cancer rates
Higher Cancer Rates Found in Military Pilots, Ground Crews

In its yearlong study of almost 900,000 service members who flew on or worked on military aircraft b...

March 20, 2023Associated Press
whiskey pour
Veterans Lead the Way Among America’s Growing Craft Distilleries

American veterans are taking the lessons they learned in the military and changing the craft distilling industry.

March 20, 2023Mac Caltrider
military suicide veteran suicide
Military Moves To Cut Suicides, But Defers Action on Guns

In a memo released Thursday, Austin called for the establishment of a suicide prevention working gro...

March 17, 2023Associated Press
us military drills japan-south korea
US, Partners Stage Military Drills Amid Japan-South Korea Talks

The Sea Dragon 23 exercises that started on Wednesday will culminate in more than 270 hours of in-fl...

March 17, 2023Associated Press
leo jenkins a word like god
‘A Word Like God’: New Book From Army Ranger Leo Jenkins

In his latest poetry collection, Ranger-turned-writer Leo Jenkins turns away from war to explore cosmic themes of faith, fatherhood, and art.

March 16, 2023Mac Caltrider
us drone
Pentagon Video Shows Russian Jet Dumping Fuel on US Drone

The Pentagon on Thursday released video of what it said was a Russian fighter jet dumping fuel on a ...

March 16, 2023Associated Press
10th Mountain Division
‘Climb to Glory’ — A History of the US Army’s 10th Mountain Division

From the mountains of Italy to the mountains of Afghanistan, the US Army’s 10th Mountain Division built its legendary reputation by fighting in some of the most inhospitable places in the world.

March 16, 2023Matt Fratus
  • About Us
  • Privacy Policy
  • Careers
Contact Us
  • Request a Correction
  • Write for Us
  • General Inquiries
© 2023 Coffee or Die Magazine. All Rights Reserved