Military

Thai Coffee Roaster Turned Its Dead Space Into a Unique Cafe Experience

August 9, 2021Kelly Getzelman
Paga

Paga is located on the corner of a busy street in Bangkok, Thailand. Photo courtesy of Taste Space.

Coffee shops worldwide are always looking for new and innovative ways to attract customers. Paga, a small-batch specialty coffee roaster in Bangkok, Thailand, has used its building’s dead space — otherwise unused square footage — to create a unique cafe experience for its customers.


The Paga cafe, developed by Taste Space, is located on the corner of a busy street in Bangkok, right in the heart of the central business district, where it radiates calm to the busy neighborhood. According to Taste Space’s website, the unique interior layout “enhances emotional interaction that draw passer-by to come and hike through this micro coffee experience from tasting to making.”


The Paga cafe in Bangkok, Thailand. Photo by Jinnawat Borihankijanan/Natthakit Chanthrasut, courtesy of Taste Space.


The Paga micro roastery was inspired by the mountain where its coffee beans are cultivated, paying tribute to the long and fascinating process behind micro specialty coffee.


A micro roaster buys and roasts small quantities of coffee. Micro roasters often order green beans directly from importers and farms and roast to order for coffee shops and other businesses.


Paga believes that each individual coffee bean has an important story to tell from before it reaches your cup. The journey starts at the coffee farms, where each bean is carefully grown using sustainable practices to help preserve the forest environment.


Paga
The Paga cafe in Bangkok, Thailand. Photo by Jinnawat Borihankijanan/Natthakit Chanthrasut, courtesy of Taste Space.


The coffee cherries are hand-picked and sorted, and workers place the beans on raised beds to dry in the sun. After this process is complete, experienced Paga roasters develop the beans’ flavor profiles and taste characteristics into unique roasting profiles. Once the roast profiles are determined, the beans are delivered to the cafe floor, where skilled baristas creatively brew them into specialty coffees.


Taste Space designed the Paga cafe to take customers on a three-story journey from roaster to cup. The cafe’s ground floor is mostly surrounded by glass walls, giving visitors an unobstructed view of their surroundings. The second floor is partitioned to accommodate the coffee-roasting area and additional seating for guests, who can watch the roasting process. The top floor of the building is the coffee storage and workshop area.


Read Next: A Brief History of Trying (in Vain) To Replace Coffee With Chicory



Kelly Getzelman
Kelly Getzelman

Kelly Getzelman is a former staff writer for Coffee or Die Magazine. A retired Navy SEAL chief petty officer, Getzelman has nearly two decades of special operations experience and is always ready to ship out on his next epic coffee adventure.

More from Coffee or Die Magazine
Coffee Or Die Photo
From the Team Room to Team Room Design: An Operator’s Creative Journey

BRCC partners with Team Room Design for an exclusive T-shirt release!

Coffee Or Die Photo
Get Your Viking On: The Exclusive 30 Sec Out BRCC Shirt Club Design

Thirty Seconds Out has partnered with BRCC for an exclusive shirt design invoking the God of Winter.

Grizzly Forge BRCC shirt
Limited Edition: Grizzly Forge Blades on an Awesome BRCC Shirt

Lucas O'Hara of Grizzly Forge has teamed up with BRCC for a badass, exclusive Shirt Club T-shirt design featuring his most popular knife and tiomahawk.

BRCC Limited Edition Josh Raulerson Blackbeard Skull Shirt
From Naval Service to Creative Canvas: BRCC Veteran Artist Josh Raulerson

Coffee or Die sits down with one of the graphic designers behind Black Rifle Coffee's signature look and vibe.

Medal of Honor is held up.
Biden Will Award Medal of Honor to Army Helicopter Pilot Who Rescued Soldiers in Vietnam Firefight

Biden will award the Medal of Honor to a Vietnam War Army helicopter pilot who risked his life to save a reconnaissance team from almost certain death.

dear jack mandaville
Dear Jack: Which Historic Battle Would You Want To Witness?

Ever wonder how much Jack Mandaville would f*ck sh*t up if he went back in time? The American Revolution didn't even see him coming.

west point time capsule
West Point Time Capsule Yields Centuries-Old Coins

A nearly 200-year-old West Point time capsule that at first appeared to yield little more than dust contains hidden treasure, the US Military Academy said.

  • About Us
  • Privacy Policy
  • Careers
Contact Us
Contact Us
© 2024 Coffee or Die Magazine. All Rights Reserved