Where Did the Pumpkin Spice Latte Come From?

October 2, 2020Jennifer Lewis
Adobe Stock image.

Adobe Stock image.

Hard to believe it, but it’s officially October

For the many coffee drinkers lining up at local cafes, baristas everywhere know this time of year to be none other than the season of the pumpkin spice latte. The pumpkin craze, however, extends far beyond coffee — breweries are conjuring up their latest harvest beers, candle-makers rush to create the bestselling fall scents, and even Halloween candy flavors — such as the limited-edition Pumpkin Pie M&M’s — are clearing the shelves. 

Whether you’re one of the first people in line to get your hands on the first pumpkin-flavored and -scented items of the season or you avoid it like the plague, it’s pretty hard to ignore at this time of year.

But how did we even get here? What devilish marketing ploy started the popular pumpkin trend? 

For that, you can thank Starbucks. 

The popular chain first experimented with the idea in the early 2000s. After witnessing sensational success with its holiday-branded peppermint mocha and eggnog latte selections, its developers began a grueling process of consumer taste testing. With samples consisting mostly of chocolate and caramel beverages, Starbucks was surprised to discover its audience preferred the taste of pumpkin, even in the early months of spring. 

After fine-tuning the recipe and finding the perfect blend of pumpkin versus spice, the fall favorite was born, officially hitting the US market in 2003. Since then, there have been more than 200 million pumpkin spice lattes sold nationwide, with more than 50 countries filling orders on a daily basis. 


brcc, black rifle coffee, pumpkin spice, coffee
Even Black Rifle Coffee Company has jumped on the pumpkin spice train, offering a limited release Basic Batch roast. Photo courtesy of Black Rifle Coffee Company.

There are plenty of recipes out there. To make your own pumpkin spice latte at home, just combine the following — recipe courtesy of the Food Network — in a microwave-safe bowl: 1 cup of milk, 2 tablespoons of pumpkin puree, 1 tablespoon of sugar, a quarter teaspoon of pumpkin pie spice, and a quarter teaspoon of pure vanilla extract.

Once combined, cover with plastic wrap, puncture a few small holes for ventilation, and heat for one to two minutes or until the milk is your preferred temperature. Whisk until the milk becomes frothy, then combine with your favorite Black Rifle Coffee Company espresso or coffee roast. As an added treat, generously top with whipped cream and some more pumpkin pie spice. For those who are adventurous  — and over 21! — pour in a shot of your favorite bourbon.

What makes the pumpkin spice latte so desirable? Perhaps it’s the nostalgia of football season, cool weather, and brilliant leaves. For others, it’s the beginning of a new school year, Halloween festivities, and the calm before the holiday season storm. No matter what your reasoning is for loving pumpkin spice, you are certainly not alone.

Jennifer Lewis
Jennifer Lewis
Jennifer Lewis is a contributing editor for Coffee or Die. A native of New York, Jennifer is a media relations manager in the music industry and a freelance writer who specializes in true crime, entertainment, and culture. She’s traveled throughout the world not only to find her own story, but to also hear the stories of those longing to tell them. She currently lives in Brooklyn, New York, with her cat, Avery.
Follow her on Twitter and Instagram
More from Coffee or Die Magazine
Coffee Or Die Photo
From the Team Room to Team Room Design: An Operator’s Creative Journey

BRCC partners with Team Room Design for an exclusive T-shirt release!

Coffee Or Die Photo
Get Your Viking On: The Exclusive 30 Sec Out BRCC Shirt Club Design

Thirty Seconds Out has partnered with BRCC for an exclusive shirt design invoking the God of Winter.

Grizzly Forge BRCC shirt
Limited Edition: Grizzly Forge Blades on an Awesome BRCC Shirt

Lucas O'Hara of Grizzly Forge has teamed up with BRCC for a badass, exclusive Shirt Club T-shirt design featuring his most popular knife and tiomahawk.

BRCC Limited Edition Josh Raulerson Blackbeard Skull Shirt
From Naval Service to Creative Canvas: BRCC Veteran Artist Josh Raulerson

Coffee or Die sits down with one of the graphic designers behind Black Rifle Coffee's signature look and vibe.

Medal of Honor is held up.
Biden Will Award Medal of Honor to Army Helicopter Pilot Who Rescued Soldiers in Vietnam Firefight

Biden will award the Medal of Honor to a Vietnam War Army helicopter pilot who risked his life to save a reconnaissance team from almost certain death.

dear jack mandaville
Dear Jack: Which Historic Battle Would You Want To Witness?

Ever wonder how much Jack Mandaville would f*ck sh*t up if he went back in time? The American Revolution didn't even see him coming.

west point time capsule
West Point Time Capsule Yields Centuries-Old Coins

A nearly 200-year-old West Point time capsule that at first appeared to yield little more than dust contains hidden treasure, the US Military Academy said.

  • About Us
  • Privacy Policy
  • Careers
Contact Us
Contact Us
© 2024 Coffee or Die Magazine. All Rights Reserved