Did You See Space Force’s New Recruiting Commercial?

May 7, 2020Marty Skovlund Jr.
Space Force recruiting ad coffee or die

President Trump announced the formation of the United States Space Force in 2018 and has wasted no time in making sure the new branch is up and operational during his tenure as president. “We must have American dominance in space,” Trump said during a speech at the National Space Council meeting in 2018. “I’m hereby directing the Department of Defense to immediately begin the process to establish a space force as the sixth branch of the armed forces.”

Ever since then, the internet has been a flurry of articles about what Space Force could be or will be, graphic designs about what their uniforms might look like, and satire about the epic scale of absurdity that would inevitably consume the announcement of America’s first space ship door gunner. But as of this week, we don’t need to wonder anymore. Thanks to the popular streaming network that brought you such patently American hits as “Tiger King,” “Stranger Things,” and their latest hyper-realistic action film “Extraction,” we now have a trailer for “Space Force.” It’s like Michael Scott from “The Office” got a direct commission into the Space Force and is now allowed to say words like “fuck” because, you know, it’s Netflix. And it’s the military. Kind of.

I digress. Check it out:

But wait, there’s more! Not to be outdone by Netflix, the actual, no-shit United States Space Force dropped their first recruiting ad yesterday, a day after the streaming giant’s debut trailer for their scripted series. Trust me, I couldn’t make this up if I tried. If I had even a little bit of confidence that the U.S. wasn’t going to immediately apply their “forever war” doctrine to the final frontier (the galaxy is a very lonely place for words like “forever”), I would actually consider joining based off this ad alone. The 30-second clip ends with a catchy tagline: “Maybe your purpose on this planet … isn’t on this planet.”

All jokes aside, this was well done, and I’m actually kind of giddy that I live in a time where commercials like this aren’t science fiction:

Pretty cool, amiright? The generic, discount-brand version of Morgan Freeman did a helluva job narrating, too. That all being said, I feel like the original Space Force recruiting ad with actual aliens was slightly better:

Marty Skovlund Jr.
Marty Skovlund Jr.

Marty Skovlund Jr. was the executive editor of Coffee or Die. As a journalist, Marty has covered the Standing Rock protest in North Dakota, embedded with American special operation forces in Afghanistan, and broken stories about the first females to make it through infantry training and Ranger selection. He has also published two books, appeared as a co-host on History Channel’s JFK Declassified, and produced multiple award-winning independent films.

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