Specialty Coffee Association Moves Forward With 2021 Expo but Postpones US Coffee Championships

September 14, 2021Kelly Getzelman
Specialty Coffee Association Expo

Photo courtesy of the Specialty Coffee Association.

The Specialty Coffee Association dropped a bombshell by announcing Friday, Sept. 10, that the United States Coffee Championships have been postponed until 2022. The popular event, which generally draws huge crowds, was scheduled alongside the 2021 Specialty Coffee Association Expo in New Orleans set to take place from Sept. 30 to Oct. 3. All competitive events, including the Cup Tasters, Roaster, Latte Art, and Coffee in Good Spirits Championships will now occur at an unspecified future date.

The coffee expo in New Orleans will be the first significant event held at the Ernest N. Morial Convention Center since Hurricane Ida caused widespread damage to the state. According to the SCA, the convention center building “sustained light damage during the storm, which has since been repaired.”

The New Orleans Ernest N. Morial Convention Center is the sixth-largest convention facility in the nation. It consistently ranks among the country’s top 10 facilities, in terms of the number of its annual conventions and tradeshows.

“We at the SCA are committed to putting on the best event we possibly can so our industry can restart, so we can reconnect, and rebuild,” SCA CEO Yannis Apostolopoulos said. “Many coffee companies rely on Expo for their businesses. This is especially true for producers, importers, exporters, manufacturers and allied businesses around the world. This is the main reason we do a trade show — we’re using our convening power to bring buyers and sellers together, business to business, person to person. This has enormous value, and these companies need this.”

The Specialty Coffee Association announced it would be donating 50% of all Expo attendee revenue to the city of New Orleans’ coffee businesses as they rebuild after Hurricane Ida.

This year, the Expo will feature strict COVID-19 protocols, including temperature checks upon entry, mask mandates, and proof of negative PCR tests within 72 hours of badge pickup for all attendees. Proof of vaccination will not be sufficient to gain access to this year’s event.

Read Next: DISPATCH: With an Arsenal of US-Made Weapons, the Taliban Storm Through Panjshir

Kelly Getzelman
Kelly Getzelman

Kelly Getzelman is a former staff writer for Coffee or Die Magazine. A retired Navy SEAL chief petty officer, Getzelman has nearly two decades of special operations experience and is always ready to ship out on his next epic coffee adventure.

More from Coffee or Die Magazine
Coffee Or Die Photo
From the Team Room to Team Room Design: An Operator’s Creative Journey

BRCC partners with Team Room Design for an exclusive T-shirt release!

Coffee Or Die Photo
Get Your Viking On: The Exclusive 30 Sec Out BRCC Shirt Club Design

Thirty Seconds Out has partnered with BRCC for an exclusive shirt design invoking the God of Winter.

Grizzly Forge BRCC shirt
Limited Edition: Grizzly Forge Blades on an Awesome BRCC Shirt

Lucas O'Hara of Grizzly Forge has teamed up with BRCC for a badass, exclusive Shirt Club T-shirt design featuring his most popular knife and tiomahawk.

BRCC Limited Edition Josh Raulerson Blackbeard Skull Shirt
From Naval Service to Creative Canvas: BRCC Veteran Artist Josh Raulerson

Coffee or Die sits down with one of the graphic designers behind Black Rifle Coffee's signature look and vibe.

Medal of Honor is held up.
Biden Will Award Medal of Honor to Army Helicopter Pilot Who Rescued Soldiers in Vietnam Firefight

Biden will award the Medal of Honor to a Vietnam War Army helicopter pilot who risked his life to save a reconnaissance team from almost certain death.

dear jack mandaville
Dear Jack: Which Historic Battle Would You Want To Witness?

Ever wonder how much Jack Mandaville would f*ck sh*t up if he went back in time? The American Revolution didn't even see him coming.

west point time capsule
West Point Time Capsule Yields Centuries-Old Coins

A nearly 200-year-old West Point time capsule that at first appeared to yield little more than dust contains hidden treasure, the US Military Academy said.

  • About Us
  • Privacy Policy
  • Careers
Contact Us
Contact Us
© 2024 Coffee or Die Magazine. All Rights Reserved