2-Time Olympic Medalist Gabby Thomas Joins Super Coffee Brand

September 24, 2021Kelly Getzelman
Gabby Thomas

Two-time Olympic medalist Gabby Thomas joins the Super Coffee brand as the wellness and public health ambassador with a mission to shine a light on the negative impacts sugar has on consumers’ health and well-being. Photo courtesy of Super Coffee.

This week, Super Coffee, one of the biggest bottled coffee brands in the US, announced two-time Olympic medalist Gabby Thomas was joining the brand’s team of athletic superstar endorsers. Thomas was appointed Super Coffee’s health and wellness advocate and joined an impressive lineup of A-list celebrities spreading the word on removing sugar from the American diet.

The announcement was made at Faneuil Hall in Boston, Massachusetts — Thomas’ home state. The event also paid homage to the Olympic athlete’s time spent at Harvard University, where she studied neurobiology and global health.

“Years ago I started drinking Super Coffee before training sessions, so when the opportunity presented itself to be a part of the brand in a bigger way, I ran to it, pun intended,” Thomas said in a press release. “I felt an instant connection to the DeCicco brothers’ story of wanting to create a good for you coffee drink with zero added sugar because the options they were left to turn to also before 5 am practices were filled with sugar. As an athlete with a background in public health, helping guide Super Coffee’s fight against sugar in the right direction is an honor.”

The Olympic track-and-field athlete will travel across the country to educate the next generation of consumers about the dangerous health effects of sugar. A study published by the Centers for Disease Control and Prevention found that, on average, 63% of American children and some 49% of adults drank at least one sugar-sweetened beverage a day between 2011 and 2014.

Gabby Thomas coffee
“I am thrilled to announce my partnership with Super Coffee. Their commitment to creating positive change through giving back to community, contributing to causes (that really matter to me), and fighting for healthier diets inspires me.” Quote and photo courtesy of Gabby Thomas/Twitter.

“Gabby Thomas is a living embodiment of our brand,” Jimmy DeCicco, CEO of Super Coffee, said in a release. “At Super Coffee, we embrace a ‘yes, and’ attitude: yes it is coffee, AND protein, AND healthy fats, etc. Yes, Gabby is a Harvard grad/epidemiologist, AND a public health advocate, AND an Olympic medalist, AND she’s just getting started.”

According to the company’s website, Super Coffee exists to help people create positive change by making enhanced coffee products that are fortified with vitamins and antioxidants and that boost energy without added sugar. Super Coffee offers 30 products that are naturally sweetened with monk fruit and contain medium-chain triglycerides and L-theanine for easing stress. According to Inc., Super Coffee was the fastest-growing private food and beverage company of 2020.

The company’s lineup of products includes ready-to-drink beverages, creamers, espresso, cold brew, pods, grounds, and a plant-based line, as well as coffee subscription services. Thomas adds to the company’s growing roster of athlete and celebrity supporters, which includes Alex Rodriguez, Jennifer Lopez, Kevin Hart, Amy Jo Martin, Aaron Rodgers, Patrick Schwarzenegger, Baron Davis, and Boomer Esiason.

Read Next: Lab Coats and Bioreactors: Is This the Answer to Sustainable Coffee Production?

Kelly Getzelman
Kelly Getzelman

Kelly Getzelman is a former staff writer for Coffee or Die Magazine. A retired Navy SEAL chief petty officer, Getzelman has nearly two decades of special operations experience and is always ready to ship out on his next epic coffee adventure.

More from Coffee or Die Magazine
Coffee Or Die Photo
From the Team Room to Team Room Design: An Operator’s Creative Journey

BRCC partners with Team Room Design for an exclusive T-shirt release!

Coffee Or Die Photo
Get Your Viking On: The Exclusive 30 Sec Out BRCC Shirt Club Design

Thirty Seconds Out has partnered with BRCC for an exclusive shirt design invoking the God of Winter.

Grizzly Forge BRCC shirt
Limited Edition: Grizzly Forge Blades on an Awesome BRCC Shirt

Lucas O'Hara of Grizzly Forge has teamed up with BRCC for a badass, exclusive Shirt Club T-shirt design featuring his most popular knife and tiomahawk.

BRCC Limited Edition Josh Raulerson Blackbeard Skull Shirt
From Naval Service to Creative Canvas: BRCC Veteran Artist Josh Raulerson

Coffee or Die sits down with one of the graphic designers behind Black Rifle Coffee's signature look and vibe.

Medal of Honor is held up.
Biden Will Award Medal of Honor to Army Helicopter Pilot Who Rescued Soldiers in Vietnam Firefight

Biden will award the Medal of Honor to a Vietnam War Army helicopter pilot who risked his life to save a reconnaissance team from almost certain death.

dear jack mandaville
Dear Jack: Which Historic Battle Would You Want To Witness?

Ever wonder how much Jack Mandaville would f*ck sh*t up if he went back in time? The American Revolution didn't even see him coming.

west point time capsule
West Point Time Capsule Yields Centuries-Old Coins

A nearly 200-year-old West Point time capsule that at first appeared to yield little more than dust contains hidden treasure, the US Military Academy said.

  • About Us
  • Privacy Policy
  • Careers
Contact Us
Contact Us
© 2024 Coffee or Die Magazine. All Rights Reserved